--- title: "Influencer Rate Calculator: Price per Post" url: "https://viewpayout.com/tools/influencer-rate-calculator.md" canonical_url: "https://viewpayout.com/tools/influencer-rate-calculator" last_updated: "2026-10-23" type: "tool" summary: "Price a sponsored post from your average views and the CPM you want, add usage rights or exclusivity, and compare it with a ViewPayout bounty at that rate." related: ["https://viewpayout.com/tools.md", "https://viewpayout.com/tools/views-to-money-calculator.md", "https://viewpayout.com/tools/cpm-calculator.md", "https://viewpayout.com/tools/engagement-rate-calculator.md", "https://viewpayout.com/payouts.md", "https://viewpayout.com/creators.md"] --- # Influencer Rate Calculator: Price per Post Price a sponsored post from your average views and the CPM you want, add usage rights or exclusivity, and compare it with a ViewPayout bounty at that rate. Average your recent views, choose the CPM you want to charge, and get a flat fee per post. Then compare it with a bounty that pays per verified view. ## The example post | Input or result | Value | | --- | --- | | Average views | 20,000 | | Your CPM | $1 | | Fee per post | $20 | | Cost per view | $0.0010 | | On a bounty, you receive | $17 | ## The formula - Fee = average views per post / 1,000 x your CPM, rounded to the nearest cent. - [Influencer Marketing Hub](https://influencermarketinghub.com/how-to-calculate-influencer-costs/) works it the other way round: CPM = flat fee / average impressions x 1,000. Solving that for the fee gives the line above. - Average your recent posts. Influencer Marketing Hub suggests the last 14 or 30, to smooth out viral spikes and seasonal dips. - Pick the usage and exclusivity percentages from what the brand gets: the longer it can reuse the post, the more places it can run it (paid ads count for more than the brand's own channels), and the wider the category you agree to stay out of, the higher the percentage. Enter each one and they are added to the base fee, not multiplied, and the fee is rounded once. Effective CPM = fee / average views x 1,000, and cost per view = fee / average views. With add-ons the effective CPM is above the CPM you typed. ## The same views on a bounty A bounty pays per verified view instead of a flat fee. With your CPM as the rate, a post earns views / 1,000 x the rate up to the cap, $50 by default, and you receive that minus 15%. A post under 1,000 views earns nothing on a bounty. A flat fee is paid whatever the post does. A bounty is paid for the views the post earned, once the hold ends. See [payouts](https://viewpayout.com/payouts.md). ## Questions ### How much should an influencer charge per post? Multiply your average views per post by the CPM you want and divide by 1,000. 20,000 average views at $1 per 1,000 is $20. A higher CPM, or usage rights and exclusivity added on, raise the fee. ### Which posts should I average? [Influencer Marketing Hub](https://influencermarketinghub.com/how-to-calculate-influencer-costs/) suggests the last 14 or 30 posts, and leaving out the highest and lowest one or two when your views swing a lot. ### How do usage rights and exclusivity change the fee? Each is a percentage you choose, added to the base fee. 20% for usage and 30% for exclusivity make the fee 150% of the base. Set each percentage by what the brand gets: a longer term, paid placement and a wider exclusive category each justify a higher one, and a post the brand only reshares needs little or none. ### What is an effective CPM? The fee divided by average views, times 1,000: what a brand pays per 1,000 views once the add-ons are in. ### How does a flat fee compare with a ViewPayout bounty? At the example numbers the flat fee is $20. A bounty paying $1 per 1,000 verified views pays a post with 20,000 views a gross of $20, and the creator receives $17 after the 15% fee. The bounty pays for views the post really earned, up to the cap. ### Can I use this for TikTok, YouTube or Instagram? Yes. Use your average views from that platform. ViewPayout bounties pay for posts on X. ## Sources - [Influencer Marketing Hub, How to Calculate Influencer Costs the Right Way (CPM, CPE & CPA)](https://influencermarketinghub.com/how-to-calculate-influencer-costs/), read 2026-10-22 - [HypeAuditor Help Center, What is CPM and how is it calculated?](https://help.hypeauditor.com/en/articles/4099810-what-is-cpm-and-how-is-it-calculated), read 2026-10-22 ## More free tools - [Views to money calculator](https://viewpayout.com/tools/views-to-money-calculator.md): Views times your rate per 1,000, beside what the same views pay on a bounty. - [CPM calculator](https://viewpayout.com/tools/cpm-calculator.md): CPM, cost or views from the other two, cost per view and your budget as a bounty. - [Engagement rate calculator](https://viewpayout.com/tools/engagement-rate-calculator.md): Engagement rate by followers, reach and views, for one post or several. ## Related - [ViewPayout Free Tools: Creator and Brand Calculators](https://viewpayout.com/tools.md) - [Views to Money Calculator: Pay per 1,000 Views](https://viewpayout.com/tools/views-to-money-calculator.md) - [CPM Calculator: Cost per 1,000 Views and Budget](https://viewpayout.com/tools/cpm-calculator.md) - [Engagement Rate Calculator: Reach and Followers](https://viewpayout.com/tools/engagement-rate-calculator.md) - [ViewPayout Payouts and Fees: How Creators Get Paid](https://viewpayout.com/payouts.md) - [ViewPayout for Creators: Get Paid per Verified View](https://viewpayout.com/creators.md)